Welcome to yakimaherald.com’s blog - ‘The 404′ - where the guys at your favorite local dot com provide the public behind-the-scenes information about yakimaherald.com, yakimablogs.com, playdateyakima.com and other Yakima Herald-Republic Internet properties.

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The geeks behind the wheel:

Matt - Online Director -
Matt is responsible for the overall direction of the department and the site. He spends much of his time determining strategic goals, selecting vendors, and working with advertisers and other Yakima Herald-Republic staff. Matt has a BFA in Graphic Design and has been working in the online newspaper world for 10 years now. (Note from TJ: Matt’s cool factor has been raised by a factor of +2)

TJ - Web Producer -
I publish story updates, build graphics, write some code, shoot some photos and video, record audio, build blogs (like this one), and other various things. In other words, I stay busy.

Scott - Web Developer -
Scott programs and maintains the various technologies that drive the Web site, and usually is kept far away from graphic design.

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What is The 404?

The term ‘404′ is a tech reference to a common error message when a Web page is not available.

“The 404 or Not Found error message is an HTTP standard response code indicating that the client was able to communicate with the server but either the server could not find what was requested, or it was configured not to fulfill the request and not reveal the reason why.” - from Wikipedia

Since the Web folks work behind the scenes at yakimaherald.com, it made sense to name the public blog after a message explaining that something does not exist.

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How to use this blog
The Web guys will comment on what is going on here at yakimaherald.com. We encourage you to use the ‘Let me hear your take, comment on this’ section to provide us feedback and questions about your experiences with yakimaherald.com.

- TJ